Building In Public

Building In Public

BUILDING IN PUBLIC is a weekly signal briefing for people building the creator economy. It curates directional moves highlighting the best creators, platforms, brands, media, tools, and fan culture in the creator economy.

AR is the New "Aisle 1"

Feb 11, 2026

•

5 min read

AR is the New "Aisle 1"

While the world watched the game, Snapchat turned the sidelines into a storefront and Gucci brought AI-luxury to the masses.

Building In Public
Building In Public
The Asset Flip: Turning Content into Capital

Feb 9, 2026

•

5 min read

The Asset Flip: Turning Content into Capital

Stop treating your channel like a social feed and start treating it like a high-yield portfolio.

Building In Public
Building In Public
From Reach to Reputation

Feb 2, 2026

•

5 min read

From Reach to Reputation

Pop-up wardrobes, tape-to-stream labs, and story prompts powering this week’s experiments.

Building In Public
Building In Public
KinetiCon